GA4 Setup, Training & Troubleshooting for Small Businesses
Whether you need GA4 set up from scratch, broken tracking diagnosed, your team trained, or custom reports built, I work directly with small businesses to get Google Analytics working the way it should.
- 15+ years in marketing technology
- Worked with startups and Fortune 500 companies
- Free 30-minute consultation, no commitment required
Book Your Free GA4 Consultation
30 minutes. I'll review your setup and tell you exactly what needs to happen.
If any of this sounds familiar, let's talk
These are the most common GA4 problems I fix for small businesses.
You set up GA4 but have no idea if it is actually tracking correctly
Your conversion numbers look completely different from Google Ads or Meta
Someone installed GA4. They left. Nobody knows how it works anymore.
You can see events firing in DebugView but cannot tell which ones actually matter
You need custom events or conversions but do not know where to start
You never fully moved on from Universal Analytics and GA4 still confuses you
What I can help you with
Pick one service or mix and match. I will scope whatever makes sense for your situation.
GA4 Setup & Implementation
Complete property setup: data streams, conversion tracking, Google Tag Manager, and validation. Properly configured and documented from the start.
Timeline: 1-2 weeksGA4 Audit & Troubleshooting
Full review of your existing setup. I will find what is broken, what is missing, and give you a prioritized fix list with clear next steps.
Timeline: 1 weekCustom Events & Dimensions
Set up the specific events and parameters you need to measure what actually matters to your business, not just the defaults.
Timeline: 1-2 weeksTraining & Team Enablement
A customized 1-2 hour session that teaches your team how to use GA4, build reports, and understand what they are looking at.
Timeline: 1 sessionCustom Reports & Dashboards
The reports and dashboards you actually need, built in GA4 or Looker Studio. No more trying to interpret default views that do not answer your questions.
Timeline: 1-2 weeksFlexible Scope
Not sure which you need? We will figure it out on the free call and scope something that fits your actual situation and budget.
Timeline: TBDExperience
Enterprise analytics experience. Built for small business budgets.
I have spent 15+ years inside large corporations implementing and managing marketing technology at scale, including Google Analytics, Google Tag Manager, and the full surrounding stack. I have worked with companies at every size, from early-stage startups to large enterprises. Now I work directly with small businesses to bring that same level of rigor, without the agency markup or the junior-consultant handoff.
What to expect on the free consultation
Here is exactly what happens when you book.
Tell me your situation
I will ask about your current GA4 setup, what you are trying to track, and what is not working. No prep needed on your end.
Get my honest read
I will tell you exactly what I think is wrong, what needs to happen, and which service is the right fit. No upselling services you do not need.
Decide how to move forward
If it makes sense to work together, I will scope it clearly with a price before you commit. No pressure either way.
Common questions
Answers to what people usually ask before booking.
What should I know before booking?
Nothing is required. If you have access to your GA4 property and can describe what you are trying to accomplish, that is enough. Come as you are.
How is this different from a freelancer on Upwork?
You are working with someone who has 15 years of professional experience in enterprise marketing technology, not a generalist doing GA4 for the first time. Every project is handled directly by me.
Do you do the work or just give recommendations?
Both, depending on what makes sense. I can implement directly, give you a detailed fix plan to hand to your dev team, or train your team to handle it themselves.
What does it typically cost?
It depends on scope. A training session is a few hundred dollars. A full implementation or audit is more. I scope everything in writing before you commit to anything.
What if I just have a quick question?
Book the call anyway. Thirty minutes is usually enough to get you a clear answer and a path forward.