What I offer
Services
Four ways to work together. All of them start with understanding where you are and where you want to go.
Strategy & Advisory
Build a plan you can actually execute.
Audits & Assessments
See exactly what to fix, cut, and add.
Implementations
Tools set up right and teams trained.
AI Consulting & Strategy
Practical AI for your actual business.
AI Consulting & Strategy
Practical AI consulting for businesses that want results, not hype.
View detailsStrategy & Campaign Advisory
Most SMBs are running marketing on instinct. That works until it doesn't. When growth stalls or campaigns stop performing, the problem is usually upstream: no clear plan, no coherent message, no way to measure what's working.
I work with you to build a marketing strategy that fits your actual size, budget, and goals. Not a 40-page deck that collects dust. A working plan you can execute next quarter.
This includes channel strategy, campaign planning, messaging frameworks, and budget allocation. If you need help figuring out where to start, this is where most engagements begin.
Who this is for
- CEOs who know they need better marketing but don't know where to invest
- Marketing teams that have been running on tactics without a strategy
- Businesses launching into a new market or segment
Audits & Stack Assessments
You're probably paying for tools you don't fully use. And there are probably gaps in your stack that are costing you leads, data, or time. Most SMBs have no idea what they actually have until someone sits down and maps it out.
A stack assessment gives you a complete picture: what you own, what it does, whether you're using it right, and what you're missing. You walk away with a prioritized list of what to fix, cut, and add, with cost estimates attached.
Most clients find at least one tool they can cancel immediately. Sometimes two or three. That's usually enough to cover the cost of the assessment.
Who this is for
- Businesses that have accumulated tools over the years without a plan
- Companies who just hired a new marketing lead and need to understand the existing infrastructure
- Anyone who suspects their martech spend is too high relative to the value they're getting
Implementations, Training & Workshops
Buying a tool is the easy part. Getting your team to actually use it, correctly and consistently, is where most implementations fall apart. I've seen it happen at large corporations and at two-person startups.
I handle the full implementation: setup, configuration, integration with your existing stack, and documentation. Then I train your team so they can run it without me. No black boxes, no dependencies.
I also run focused workshops for teams who need to upskill on a specific platform or concept: HubSpot, CDP strategy, marketing automation, email deliverability, and more.
Who this is for
- Teams rolling out a new martech tool who want it done right the first time
- Companies that have a tool but aren't using it to its potential
- Marketing teams who need hands-on training on a specific platform
AI Consulting & Strategy
Everyone's being told to use AI right now. The advice is usually vague, or written for companies much bigger than yours. I help you figure out what's actually worth doing for your specific situation.
I look at how your business operates and where time is being lost to repetitive work. From there, we figure out what to build. That might be AI features already inside HubSpot, a custom automation, a chatbot, or a bigger workflow change. It depends on what you actually need.
Most businesses I talk to have dabbled with AI tools and not seen much of a difference. That's usually a setup and strategy problem, not a technology problem.
Who this is for
- Business owners who don't know where to start with AI
- Teams that have tried AI tools but haven't seen a real difference
- Marketing teams that want to stop doing the same tasks over and over
- Leaders who want an honest read on where AI actually fits in their business
Fractional CMO / Leadership
Still available for SMBs that need part-time senior marketing leadership. If you're between marketing hires or running marketing yourself and need to hand it off, this might be the right fit. Book a call to discuss.